Bikefood® is a registered trademark.
Snap shot overview:
• Created in 2008
• Drink launched in 2009
• Road.cc review and give 4 star review
• Range extended to include bars, gels, plant based protein and accessories (see the Bikefood® brochure 2013 here)
• Launched a unique gel, with more energy per gram than any other on the market. All natural with no preservatives ( see road.cc review here)
• Achieved listing with ‘Wiggle’ within two years of launch, enabling global sales.
Cycling sponsorships and partners:
• Nutrition partners to GPM10, specialist alps based training and tours. Taking over the previous sponsors (Maximuscle) and partners for 3+ years
• ShuttVR womens road racing team sponsor, in partnership with ShuttVR clothing (British Cycling article here)
• Direct sponsors of World Champions (Women’s cyclo-cross, cycle speedway)
• Sponsored Paralymic gold medal Winner (Simon Richardson MBE)
• Partner to Cyclists Fighting Cancer, a National Charity supporting children with cancer through cycling initiatives (see press coverage here)
• Used by Pro-cyclists (Top 10 Tour de France finisher in 2012 and the London Olympics)
Primarily active between 2008 to 2013. Rebooted in 2024.
For any interested parties in the brand assets and associated activities Bikefood®, email enquiries@bikefood.co.uk.