Bikefood® is passionate about collaborating with cycling events, projects, and brands that share our enthusiasm for the cycling community. Our past diverse partnerships reflect our commitment to being an integral part of the cycling scene in a number of surprising areas.

A significant collaboration for us was with GPM10, experts in Alps cycling tours who put our products to the test with their clients over a number of years. We’ve been involved in establishing grassroots teams and promoting women’s cycling in partnership with the UK clothing brand ShuttVR. Our support extended to individual riders across various cycling disciplines, including pro-riders that rode the Tour de France and the London Olympics, World Champions, British Champions and a paralympic gold medallist. For a small brand, we covered a lot.

Our involvement isn’t limited to individual riders; we’ve contributed to Rapha’s inaugural London ‘Hell of the North’ ride and the first ‘Chiltern 100’ sportive in the southeast. In terms of charity, we’ve partnered with ‘Cyclists Fighting Cancer’ and participated in various charity fundraisers, such as supporting the Carluccio’s team on their fundraising efforts. We supported a number of individual riders who raised money for charities personal to them. We were very proud to be taken along for their rides.

Partnerships are the heartbeat of our brand. If you have exciting plans brewing, reach out to us. We’re eager to support and be a part of your cycling journey.


While we appreciate your interest in sponsorship, providing free items as gifts on a large scale is not sustainable for our business. However, we are open to exploring partnerships, collaborations, or mutually beneficial arrangements that align with our brand and objectives. Feel free to share your proposal or collaboration ideas with us, and let’s find creative ways to engage with the community and support meaningful initiatives within the constraints of our business model.